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Showing posts from March 11, 2012

Do we need a new country?

Have you seen the elaborate, stylish, opulent television commercial for Cartier? The original commercial seemed to go on forever, a full three minutes. They have shortened it now, but it still drips with ostentatiousness. It is conspicuously pretentious in spite of the beautiful music and the sleek panther and the stunning scenery and the elegant model dressed in a striking red gown. The commercial takes the viewer through an amazing montage of dreamy landscapes and famous cities and spectacular stunts while moving past a giant expensive watch and finally to a glittering diamond bracelet modeled by the woman in red. Each time I see it I keep wondering who the target audience is. It seems to be such an over the top expression of unbridled greed and materialism gone ape. In a time when much of the world is starving and millions are still out of work here at home it seems bizarre that Cartier would spend what has to be millions on a television commercial celebrating 165 years in